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About Us

The mission of Optimal is to identify, develop and bring to market services that optimize wellness, providing better options for today’s health-oriented consumer and companies.

Our Mission

The mission of Optimal is to identify, develop and bring to market services that optimize wellness, providing better options for today’s health-oriented consumer.

Our Vision

To be recognized and trusted as the premier provider of innovative wellness solutions.

Our Promise

We are committed to improving your health and wellness using the least invasive means possible.

Value Proposition

Optimal Doctors offers Optimal Medicine, which aligns the patient’s wellness with the financial interest of the doctor.

Who we are

Russ Allen, CEO

Russ Allen brings years of marketing and media experience for medical providers to the role of CEO. As the author of the Optimal Wellness Schema, his efforts have been to articulate and promote the shared vision of the Optimal Executive team.

As CEO, Russ guides the company’s marketing and media partnerships. Russ has also created the Optimal Wellness Challenge that brings together a partnership with The NFL Alumni Association, military veterans and ordinary citizens in a 100 day event.

The Optimal Wellness Challenge (www.optimalbowl.com) is a collegial competition where all the contestants vie to become the healthiest and the fittest player.

Adam Lefton, COO

Adam Lefton, Chief Operating Officer OWN, President Empowered Doctor Inc. Mr. Lefton was formerly VP Brand Development and Strategy at Cancer Treatment Centers of America  for 11 years, responsible for branding and marketing strategies and all online patient acquisition. He has also held the position of CFO of the second largest division of McGraw Hill. Mr. Lefton oversees all financial and administrative operations of OWN.